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CONTRACT FOR PROFESSIONAL SERVICES TO UNDERTAKE RETAIL RECRUITMENT AND MARKETING SERVICES FOR DOWNTOWN CLEARWATER CONTRACT THIS CONTRACT, entered into this 17 day of March, 2008, by and between the COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF CLEARWATER, a Florida Redevelopment Agency, hereinafter referred to as "CRA," P.O. Box 4748, Clearwater, Florida 33758-4748 and Economics Research Associates a California corporation, hereinafter referred to as "ERA," 1101 Connecticut Avenue, NW, Suite 750, Wash ington ,--oC 20036 ------------------------------------------------------- WHEREAS, the CRA requested professional services to undertake retail recruitment and marketing services for Downtown Clearwater and WHEREAS, ERA agrees, pursuant to the work program as contained in Exhibit "A" attached hereto, to: develop a strategy for retail recruitment and repopulation of the retail spaces in the Cleveland Street District, consistent with the "Cafe Society" vision and market characteristics; develop a marketing and leasing plan to implement the retail strategy; assist and counsel the CRA with retail contacts and negotiations with property owners/retail prospects; and, to complete such other tasks as delineated in Exhibit "A". NOW THEREFORE, CRA and ERA do hereby incorporate all terms and conditions in Exhibit "A" attached hereto, and mutually agree as follows: 1. SCOPE OF PROJECT. ERA agrees to provide professional services under the terms and conditions described in Exhibit "A." 2. TIME OF PERFORMANCE. This Contract shall commence on March 17, 2008 and terminate on March 17, 2009. 3. COMPENSATION. The CRA will pay $145,000, according to the fee schedule in Exhibit "A", plus out-of-pocket expenses in the amount not to exceed $20,000. 4. CHANGE IN SCOPE OF WORK The CRA may, from time to time, require changes in the scope of the project of ERA to be performed hereunder. Any changes to be negotiated and confirmed in a --------wnttenamenament -musroe-completeCfl)erore performln{;r any -cnangeawork.--n -SUcn----------- --- changes, including any increase or decrease in the amount of ERA's compensation and changes in the terms of this Contract which are mutually agreed upon by and between CRA and ERA shall be effective when incorporated in written amendment to this Contract. 5. METHOD OF PAYMENT. ERA's invoices shall be submitted to the CRA for approval for payment on a monthly basis billed in 12 equal monthly installments of $12,083. The CRA agrees to pay after approval under the terms ofthe Florida Prompt Payment Act F.S. 218.70. The CRA's performance and obligation to pay under this Contract is contingent UpOA an annual appropriation of the CRA's budget. 6. NOTICES AND CHANGES OF ADDRESS. Any notice required or permitted to be given by the provisions of this Contract shall be conclusively deemed to have been received by a party hereto on the date it is hand delivered to such party at the address indicated below (or at such other address as such party shall specify to the other party in writing), or if sent by registered Page 2 of 5 Agreement. ERA agrees to comply with all terms, provisions, and requirements contained in Exhibit "B" attached hereto and made a part hereof as if said document were fully set forth at length herein. 9. PROPRIETARY MATERIALS. Upon termination of this Contract, ERA shall transfer, assign and make available to CRA or its representatives all property and materials in ERA's ~--possesston belongtngio or paid for by the--eAA-:- ---~- ---------- --- 10. INTERESTS OF PARTIES. ERA covenants that its officers, employees and shareholders have no interest and shall not acquire any interest, direct or indirect, which would conflict in any manner or degree with the performance and/or provision of services required under the terms and conditions of this Contract. 11. CONFORMANCE WITH LAWS. ERA agrees to comply with all applicable federal, state and local laws during the life of this Contract. 12. ATTORNEY FEES. In the event that either party seeks to enforce this Contract through attorneys at law, then the parties agree that each party shall bear its own attorney fees and costs. 12. GOVERNING LAW AND VENUE. The laws of the State of Florida shall govern this Contract, and any action brought by either party shall lie in Pinellas County, Florida. Page 4 of 5 ~ IN WITNESS WHEREOF, the parties hereto have executed this Contract as of the date set forth above. COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF CLEA ATER, FLORIDA By: . Rod Irwin, Executive Director .~ Approved as to form: iJ~A Pam Akin City Attorney Attest: CWCynthi E. .,f City Clerk ECONOMIC RESEARCH ASSOCIATES Attest: Print Name: Secretary BJ~~~ ~~{\(~L~'j, TITL~ ' 0 STATE OF FLORIDA COUNTY OF11NE..L-J.JJ.:S The foregoing instrument was acknowledged before me this ;1./ P- day of ~ ' 2008, by/~n;'l)Jl.e,,(~nd , . and , respectively, of Economic Research Associat~s. T~ r8 personally known to me or haqe produced ~'A./~ as identification. (Seal) 'h ~6W /~ ~~~~. . HAt!- '/ Ir!. bIll tV A Printed or typed name Mary K. Diana 94 .. Cofm'IltIIon' D037O.1n.. .. expiret NOVIfYIW It I.\NV BondId'" ""'. ~ ll\fo ....,rot. Page 5 of 5 ~f8{r A I ERA I downtown --~.,-_. .~-wo r ks proposal for Retail Recruitment and Marketing Services Submitted to Clearwater Community Redevelopment Agency Clearwater, Florida Submitted by Economics Research Associates February 13, 2008 - Revised March 18,2008 ERA Proposal No. 49487 1101 Connecticut Avenue, NW Suite 750 Washington, DC 20036 202.496.9870 FAX 202.496.9817 wWW.econres.com Los Angeles San Francisco San Diego Chicago Washington DC London New York E R A downtown ,works I February 12,2008 Mr. George McKibben Finance Department, City of Clearwater PO Box 4748 Clearwater, FL 33758-4748 RE: Request for Proposal for Retail Recruitment and Marketing Services ERA No: 49487 Dear Mr. McKibben ERA I Downtown Works is pleased to have the opportunity to respond to the City of Clearwater's Request for Proposals for Retail Recruitment and Marketing Services for Downtown Clearwater. The special practice group of Downtown Works has created many downtown merchandise mix plans and implementation strategies that have proven successful not only in small towns, but also in large cities. Our approach to retail revitalization is very hands on and results oriented. Since our approach is very unique, we encourage prospective clients to talk with our references to learn how ERA I Downtown Works' approach has worked for them. The trend for retailers to return to downtown, one that we applaud and encourage, is occurring nationally, and it is a trend that we believe is here to stay. Consumers are weary of the same choices of retailers in their malls close to home and far away. They are looking for a unique mix of stores and experiences. That is what we create and facilitate. If you have any questions or need clarification, please do not hesitate to contact me. Sincerely yours Sincerely 6r~ 6lL0'l~ Midge McCauley Principal 1101 Connecticut Avellue, NW Suite 750 Washington, DC 20036 202.496.9870 FAX 202.496.9877 www.econres,corn Los A.ngeles San ~rdnCfS(O San Diego Chicago Washington DC New York London ERA downtown works Approach or Scope of Services Downtown Works (ERAI OW), a special practice group of Economics Research Associates understands that Clearwater Community Redevelopment Agency (CRA) is interested in maintaining and improving the retail environment in downtown Clearwater, specifically the Cleveland Street District. This can be done by retaining downtown retailers, enhancing existing retail operations, and recruiting new retailers. Downtown Clearwater has many elements in-place for a successful downtowDLTheseJncLude. private_ investment indowlltown dev~lQpme!lts. and .grQWh'l!l J~id~ntjCll... and tourism markets. Retaining existing desirable retailers is important to maintaining downtown's identity, momentum, and long term livelihood. In addition, expanding the retail offerings in downtown to serve underserved markets (i.e. new residents) and to attract new customers is integral for the continued growth and success of downtown Clearwater. Downtowns are complex and dynamic places that are differentiated from other areas by offering unique mixes of retail, entertainment, living, and working opportunities. With over 30 years of experience, ERA I OW has refined a hands-on and results-oriented approach to urban retail recruitment that builds upon and embellishes this inherent quality in downtowns. ERA I OW identifies two key elements that are necessary for successful retail recruitment [and retention] and growth in a dynamic downtown environment. These two primary objectives are described below. . Retail StrateR\' - First, a well-researched Retail Strategy must be developed that includes Merchandise Mix Plans for targeted areas. ERA lOW will develop a Retail Strategy to inform and guide retail recruitment, retention, and redesign efforts in downtown Clearwater. Merchandise Mix Plans will outline the proper mix and location of uses that will ultimately contribute to a healthy and vibrant retail cluster or district. . Implementation Proaram - Second, a realistic and enduring Implementation Program that makes the Retail Strategy a reality is imperative. It will involve the support of downtown stakeholders. ERA I OW will develop and commence an Implementation Program for the Retail Strategy. We will work closely with the CRA to train a Retail Coordinator. The Coordinator will, with guidance from ERA I OW, continue to implement the Retail Strategy recommendations over the long term. ERA I OW proposes to act as a consultant to the Clearwater CRA to develop a Retail Strategy and Implementation Program that best suits downtown Clearwater and the Cleveland Street District. 1101 Connecticut Avenue, NW Suite 750 Washington, DC 20036 202.496.9810 . FAX 202 496.9877 www.econres.com Los Angeles San Francisco San Diego Chicago Washington DC New York London E R A downtowll works Scope of Services ERA I DW will be primarily responsible for the development of a Retail Strategy that includes a market profile and a Merchandise Mix Plan as well as an Implementation Program that addresses retail recruitment and marketing. The following Scope of Services further defines the tasks associated with both the Retail Strategy and Implementation Program. Retail Strategy Developing a strong retail strategy is the first step towards ensuring successful downtown retail over time. ERA I DW will thoroughly research the market as it relates to downtown retail, specifically Cleveland Street District, and develop appropriate Merchandise Mix Plans for the primary retail streets in downtown. After a review of downtown, ERA I DW will determine which streets are primary retail streets (those with greatest potential) and confirm findings with the CRA. Downtown Overview and Market Profile Our team will collect and analyze all pertinent data necessary to understand the current and potential market conditions surrounding downtown Clearwater. We will define target market areas (i.e. where Clearwater retailers should expect to draw customers) and target customer groups (i.e. residents, employees, visitors, etc). ERA I DW will assess and provide key demographic information including: household income, consumer spending patterns, population characteristics, psychographies (lifestyle patterns), etc. ERA I DW will review all pertinent studies and documents that may inform the identification of market areas. The Market Profile and Downtown Overview will: . Determine the primary and secondary trade areas and define various customer markets to be targeted. . Review the area's history, existing and future downtown plans, previous studies and retail strategy work, available retail data, improvement initiatives, zoning and design guidelines, and relative significant local, regional, and national trends. . Research information relevant to creating a Merchandise Mix Plan and Implementation Program. ERA I DW will research demographic and psychographic data for the determined primary and secondary trade areas, such as spending patterns, lifestyle preferences, income levels, etc. ERA I DW will determine if data in the 2005 Downtown Market Study needs to be updated or supplemented for this project. · Assess the current commercial, civic, recreational, and cultural uses in the downtown; if necessary, comment on appropriateness and balance of the mix. · Conduct stakeholder interviews with merchants, property owners, real estate representatives, civic leaders, developers and others that the City deems pertinent. The stakeholder interviews are a key component to understand "on-the-ground" insights and perspectives of the local economy and retail development trends. The stakeholder Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 2 ERA downtown I\vorks I outreach component is cruciaL in engaging certain stakehoLders for future buy-in into an impLementation strategy. . Identify issues that make it difficuLt for retailers to Locate and thrive in downtown CLearwater. ERAI DW understands that the CRA recentLy compLeted a market demand study and wouLd Like ERA I DW to expand upon and enhance the findings, rather than repeat the same type of work. Strategic Assessment ERAIDW will conduct site visits to assess (first-hand} and thoroughLyunderstandthe-exist-iAgretaiL conditions in downtown Clearwater and the CLeveLand Street District. ERA I DW will perform an in- depth assessment of primary retail streets. ERA I DW will aLso evaLuate existing and potential competitive retaiL centers. This helps to inform a Merchandise Mix PLan that is unique and differentiated from surrounding retail centers. Tasks include: . Assess the existing retail in the CLeveLand Street District. Identify key vacancies or infiLL locations. . Perform a detaiLed Qualitative AnaLysis of retail uses that are visibLe and accessibLe from the street on the primary retail streets. The Qualitative Analysis will include: Ranking of fa~ade, maintenance, dispLay, signage, and interior merchandising EvaLuation notes Documentation of use and address Photo inventory . Inventory and prioritize key opportunity sites on primary retaiL streets based on availabLe LeasabLe space and a site's potentiaL to positiveLy or negativeLy influence downtown retaiL. . EvaLuate competitive areas, which may contribute to a leakage of retail sales from other downtown areas. This includes existing and proposed downtown projects or retail centers. Merchandise Mix Plan Downtown CLearwater should uLtimateLy seek to differentiate CLeveland Street District, its downtown retaiL district, from retail clusters/centers surrounding the downtown. ERA I DW beLieves this can be achieved in CLearwater through three distinguishing features: 1) Interesting and appealing physicaL environments; 2) Convenience for residents, downtown empLoyees, and visitors; 3) QuaLity and appeal of the seLection of stores. The Latter, the Merchandise Mix, will uLtimateLy define the identity of downtown's retail districts. It will aLso continue to shape the identity of downtown CLearwater as a whoLe. ERAIDW is well-qualified to formulate the most market- appropriate and appeaLing Merchandise Mix PLans for the primary retail streets and encompassing districts. The Merchandise Mix Plans will: . Identify retail categories that are: 1) underserved and shouLd be filled or 2) successfuL and shouLd be expanded. ERA I DW will consider how retail categories will serve specific market sectors, such as empLoyees, residents, and visitors. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 3 E R A downtown works . Outline retail categories that should not be pursued. . Document the critical existing retailers that should be retained. . Recommend appropriate streets, blocks, or corners on the primary retail streets where specifiC retail categories should be located. . Identify sites in downtown that standout as ideal for a specific use based on their location and configuration (if applicable). . Comment on general space and configuration needs for types of retail recommended in the Mer<:haFldiseMbrPlan. - -- --- - u__ HU_ ua _n_ ---- Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 4 ERA I downtown wor s Retail Action Items ERA I OW will provide recommendations regarding specific retail action items. ERA I OW will focus on the following tasks as part of the Implementation Program. . Outline short term and long term, objectives for the CRA with regards to key opportunity sites and general recruitment efforts. . Prepare general recommendations for policy actions, financial assistance, incentives, and zoning changes, if applicable, that are critical for retail development in downtown and ____n~p~c:ifif~!!Y__i!ddr~~~icj~tifi~c'_!hr~~~.____u~n___u_ _uu __ ____ ___ _______ __u_ --- ---- . Identify necessary changes in retail space that must occur for the space to attract retailers. . As recruitment proceeds generate a list of specific retailers that are potential prospects for the Cleveland Street District. ERA will develop the database or recommend alternate software for tracking retail leads. Marketing/Recruitment Package ERA I OW will work closely with the CRA and graphic designers to create a marketing piece geared towards prospective downtown retailers. ERA I OW will not produce the marketing piece, but based on in-depth knowledge and background of the retail industry, we will provide design and content direction. The end goal is to create a marketing piece that will attract potential retailers to downtown Clearwater. landlord I Community Relations Maintaining and enhancing the retail environment is not an easy task, and it requires constant monitoring and guidance. Unlike shopping centers and privately held properties, a single owner does not control the Merchandise Mix. In downtowns, landlords, real estate representatives, and businesses must buy-in to the Merchandise Mix Plan and understand the value of adhering to it. This process takes time and patience. Initially, there is often resistance. ERA I OW is well-equipped to sell and promote the merchandising vision and work with landlords or their real estate representatives on a one-to-one basis. ERA lOW will: . Meet with key property owners to present the new vision for downtown retail and discuss their properties' opportunities. If applicable, promote a specific prospective retailer. . Present findings and plans to community and/or stakeholder groups. . Provide list of suggestions for the contents of a lease, designed for use by landlords. ERA I OW will supply samples of clauses that illustrate what landlords should incorporate in their leases to foster and retain successful businesses, including recommended days and hours of operation, reporting of sales, and commitment to maintenance standards. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 6 E R A downtown works Implementation Program Retail Strategies and Merchandise Mix Plans are excellent and necessary tools for downtown retail recruitment; however implementation is the key to success. ERA I ow believes in not only outlining a clear Implementation Program, but also commencing and participating in the implementation of our Retail Strategies. ERA lOW's Implementation Programs delineate when and how the recruitment objectives will be achieved. We will prioritize recommendations and outline step. by-step processes wberenecessafY-..LRAlo.VLwilL.1ocus-on_the.JoLLowini-tasks...aS_Pilrt_of the 1I'llPlementati!>!l~..Qg[am. -- . Outline immediate (short-term) and long term objectives for CRA with regards to key opportunity sites on the primary retail streets in the Cleveland Street District. . Meet with key property owners to present the new vision for downtown retail and discuss their properties' opportunities. . Prepare general recommendations for policy actions, financial assistance, incentives, and zoning changes that are critical for retail development in downtown. . Train a Retail Coordinator . Collaborate with the Clearwater CRA and their graphic designers to create a marketing piece geared specifically towards prospective downtown retailers. Retail Coordinator A Retail Coordinator is the most valuable and effective tool for retail retention and recruitment efforts. The CRA has taken a step in the right direction and hired a Retail Coordinator. This individual will continue to implement the retail strategy once the proposed contract with ERA I OW has expired. A Retail Coordinator serves as a matchmaker between brokers/landlords and retail prospects. Typically, retailers who are pioneers in emerging downtown retail scenes are independent and not connected into the brokerage networks. Downtown retail is constantly evolving as trends change and leases turnover. Furthermore, retail recruitment and deal making is a time consuming process. ERA I OW will be actively involved in the training of the Retail Coordinator. We will train the Retail Coordinator to successfully communicate with and retain desirable existing retailers, as well as prospect for tenants on behalf of the CRA. Specifically, we will provide the following assistance related to training the Retail Coordinator: . Train the Coordinator so that she can successfully recruit appropriate tenants. Prospect with the Retail Coordinator for new potential retailers. Utilize existing networks in the retail industry to make direct contact with selected retailers when necessary. . . . Assist the Retail Coordinator with any challenging meetings with property owners and/or their real estate representative, prospective retailers, and current merchants throughout the duration of the contract and upon request thereafter. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 5 ERA downtown works Summary of Deliverables ERA I ow will provide the following deliverables. Most of the deliverables will be included in an Executive Summary document. We also anticipate a progress meeting or discussion with the City of Clearwater every two months. Executive Summary: Retail Analysis and Strategy 1'~~_~~tailA!l~~~is _~I1c1Stratew deliverable will be presented in a PowerPoint format with explanatory text. . Downtown Overview . Retail Demand Analysis Overview (psychographic and demographic updates) . Strategic Assessment . Merchandise Mix Plan Implementation Program In order to fully accomplish the deliverables below and ensure implementation occurs, ERA lOW staff will be in Clearwater at least once a month for a year. . Retail Actions . Retail Coordinator Training . Marketing I Recruitment Package . Landlord I Community Relations Presentations ERA I OW will be in Clearwater frequently to update CRA staff on progress. In the first six months, ERA I OW will present an update of findings and then the final Retail Strategy. ERA I OW will factor in a total of four presentations over the course of a year. . Month 3 - Update Presentation (Downtown Overview, Strategic Assessment) . Month 6 - Finalized Retail Strategy and Implementation Program (including Retail Demand Analysis, Merchandise Mix Plan) . Month 6-12 - One or two additional presentations of findings and strategy to other stakeholder groups Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 7 E R A downtown works Price or Cost Proposal Schedule Duration of the contracted services would be for one year following the notice to proceed. The bulk of the work will be completed during months one through six. Months six through twelve will focus on actual implementation, including training the Retail Coordinator and monitoring his/her retentio[lllndrec[UitmenLpracess,JDeeting-Ylithj(ey-pmperty_owne~brokersJ-.and_RfJ)Sp_~tiye retailers when necessary, and any additional follow-up services. A kick-off meeting attended by ERA I OW for representatives of the City of Clearwater and other designated organizations would start the process. Time Progress/Deliverables Months 1-3 . Downtown Overview . Data collection . Stakeholder Interviews . Strategic Assessment . Retail Coordinator Training (continued throughout) Months 4-6 . Executive Summary PowerPoint . Retail Demand Analysis Overview . Retail Strategy . Implementation Program Months 7-12 . Retail Recruitment and marketing materials . Meetings with key property owners . Prospecting for potential retailers . Negotiation assistance (tenants, brokers, property owners) . General support and participation of Implementation process Economics Research Associates Retail Recruitment and Marketing Services Project No. 4<l487 Page 8 E R A downtown works Budget The total cost for the project is $145,000, plus expenses. The project fee will be billed in twelve equal monthly installments of $12,083. Table 1: ERA Hourly Rates ..1.9~rn91L___.___t1oJJrly BCite Principal $ 294 Senior Associate $ 227 Associate $ 129 Senior Analyst $ 1 08 Analyst $ 93 Table 2: Project Cost by Task TOTAL Fee $ 95,000 $ 15,000 $ 30,000 $ 25,000 $ 25,000 $ 50,000 $ 15,000 $ 20,000 $ 5,000 $ 10,000 $ 145,000 Task Retail Strategy and Analysis Downtown Overview Strategic Assessment Retail Demand Analysis Merchandise Mix Plan Implementation Program Strategy Development (Retail Actions) Retail Coordinator - Hiring & Training Marketing Recruitment Package landlord Community Relations Expenses will also be billed on a monthly basis and are expected not to exceed a total of $20,000. Expenses would include: travel (car rental, airfare, taxi), paper costs (printing, copying), and any other graphicsl presentation I report-related expenses. All expenses are billed at cost. When possible, travel will be arranged to maximize the length of stay to minimize trip costs. In the event additional meetings, other than those scheduled during regular monthly visits, are requested, then the City of Clearwater will be responsible for paying any additional travel related costs. Client and ERA I OW will agree on additional costs before incurred. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 9 E R A downtown works For The City of Clearwater CRA PROPOSED BY: ACCEPTED BY: ,i ,'" 'Xi " : r~vlt'..d' 0n D ~,,,\!a.....:ta~. l '.) DATE: DATE: 3-18-08 Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 10 ~ ERA I downtown lworks I ! Firm Overview Economics Research Associates (ERA) was founded in Los Angeles in 1958. Headquarters are in Los Angeles, California, with offices in Chicago, San Francisco, San Diego, New York, London, and Washington, D.C. There are about 130 members of the staff; professional consultant tenure with the firm averages 11 years. In domestic and international projects, ERA has completed nearly 17,000 research and consulting assignments for both public and private clients. Fusing talents of a multi-disciplined staff, the firm's experience has_concentrated in five interrelaJed fi~ld~: (1) recreation, tourism, and leisure time; (2) real estate and land use; (3) economic development and planning; (4) transportation systems; and (5) management and marketing services. Economic Research Associates I Downtown Works Downtown Works, a special practice group of Economic Research Associates (ERA), specializes in retail revitalization and implementation strategies for downtown districts, as well as merchandise mix plans and recruitment strategies for urban development projects. Whether a major metropolis or the business center of a small town, Downtown Works has the depth of experience to handle all aspects of downtown retail revitalization. Careful and creative revitalization strategies could mean the difference between urban decay and urban rebirth. All of Downtown Works' consulting projects are results-oriented. Not only do we provide recommendations regarding retail recruitment, retention, and merchandising, but we also work with the client to implement these recommendations and achieve tangible results. Downtown Works, originally based in Philadelphia, PA, joined forces with ERA, an international consulting firm, in January of 2005 to form a downtown special practice group. The Downtown Works and ERA union created a team of experts positioned to provide a comprehensive array of downtown services, from market analysis and real estate development, to feasibility studies and fiscal impact analyses, to merchandising mix plans and retail recruitment strategies. By focusing on implementation and merchandising recommendations at the local level, Downtown Works is a critical tool for Business Improvement Districts (BIDs), city governments, civic and downtown management organizations, developers, and property owners, seeking to revitalize their downtown districts or develop property. Whether beginning a new plan or redefining existing programs, Downtown Works' services can be packaged to meet the specific needs of local markets and clients. ERA's Downtown Works practice brings real world experiences to consulting assignments to generate real results. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 11 E R A downtown works Staffing Margaret "Midge" McCauley will be the Principal-ln-Charge and will lead all components of the development and implementation of the merchandise, retail recruitment and retention plans and the execution of all other services. Michelle Bowen, Associate, will assist in analysis and development of strategies and manage day to day project tasks. Ms. McCauley will direct the training of the Retail Coordinator, Ms. Bowen, and other ERA I DW staff will provide support. Other ERAIDW-team membersumay assist when and where_appropriate; their resumes_are jocluded. the Merchandise Mix Plan will require significant on-site evaluation and the Implementation Program will require much personal interaction with key stakeholders. Members of the ERAIDW team, therefore, will travel to Clearwater on a regular basis; travel will be more frequent during the first six months when a majority of the work will be completed. Project and company-wide organization is depicted by the charts below. ERA .Prlndpal-ln-CharJe Mleta. McCauley Project Manapr: As5Gdate Michelle Bowen Research Analyst ~ CFO coo Staff Practice Grou Entertain- ment Resort 1- -I Real Estate I Staff Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 1 2 E R A downtown ~vorks Resumes of Key Personnel Margaret M. McCauley, Principal As a Principal at ERA and Director of the firm's Downtown Works practice group, specializing in urban initiatives and downtown retail environments, Ms. McCauley brings her clients over twenty- five years of experience as a specialist in retail consulting for shopping center and mixed use developers, as well as urban and suburban retail districts. Ms. McCauley has achieved wide recognition among leading national, regional and local retailers for her comprehensive retail consulting projects. As an expert on repositioning, leasing and mercbandjsing.r~!aiLce.oter:s_arnt.distd~~$b~~njM-~Jl~iQnC!Lr~Q~tat!Q.J:l~rn~~g..Q~e~er.s,_.._ ... ... owners and municipalities for successful concept developments, leasing strategies and creative tenant mixes. Skilled in all phases of consulting for large urban markets, smaller business- improvement districts and private developers, her broad experience extends to strategies and concepts in close collaboration with developers, civic groups, urban planners and design professionals. Ms. McCauley began her career with The Rouse Company (TRC) in Columbia, Maryland as a retail leasing specialist. She was charged with finding the unique stores that would set TRC shopping centers apart from other retail developments. In 1988, Ms. McCauley and Elizabeth Rodgers co- founded Rodgers & McCauley, Inc., a consulting firm focused on retail development and leasing, with an emphasis on urban initiatives. They were retail consultants to four Manhattan business improvement districts: Times Square, Bryant Park, The Grand Central Partnership, and 34th Street. In 2003, Ms. McCauley completed a Retail Merchandising and Leasing Strategy for the city of St. Louis where subsequent development has been met with great success - more than 78 new restaurants and retailers opened since the completion of the strategy. Upon completion of a Retail Merchandise Mix Plan for Haddonfield, NJ, the borough was named Best Revived Shopping District in the August 2004 issue of Philadelphia Magazine. OVer the past three years, Ms. McCauley has worked for the Downtown Austin Alliance to create retail strategies for both Congress Avenue and Sixth Street, which are the two major spines and most famous streets in downtown. New retailers consistent with the strategy have already moved to both Congress Avenue and 6th Street. A major new anchor for 6th Street, the Alamo Draft House has opened with two new movie screens in November of 2007. In the spring of 2006, Ms. McCauley completed a Retail Market Analysis and Tenanting Strategy for a mixed use project containing 120,000 square feet of retail near the Square in downtown Santa Fe, NM. Included in this report were implementation recommendations that will soon be underway. Since this time Ms. McCauley has been busy working on Retail Merchandising Mix Plans and Implementation Strategies for: Minneapolis, MN; Nashville and Memphis, TN; Columbia, SC; Carlisle, PA; Ardmore, Bryn Mawr, Bala Avenue,and Merion-Cynwyd in Montgomery County, PA; and San Diego, CA. Other private clients have included Pyramid Companies in St. Louis, MO and Vail Resorts in Vail, CO. Time is proving that these merchandise mix plans and implementation strategies are successful and sustainable. Ms. McCauley sits on the Board of Directors of the International Downtown Association (IDA), the Delaware Valley Smart Growth Alliance (DVSGA), and the Woodrow Wilson House, Washington DC's only presidential museum. In addition, she serves on the Advisory Group to the American Institute of Architects (AlA) Retail and Entertainment Knowledge Community. Other active professional memberships include the International Council of Shopping Centers (ICSC) and the Urban Land Institute (ULI), where she participated as one of a select group of experts brought together to develop the "Ten Principles for Rebuilding Neighborhood Retail". Ms. McCauley is a graduate of the Pennsylvania State University, and holds a Masters Degree from Temple University. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 13 I E R A downtown works 1.._ " Tom Moriarity, Vice President & Principal Since joining ERA as a Principal in 1993, Tom Moriarity's practice has focused on urban development and mixed-use, retail development economics and planning and specialty practice areas such as airport and transportation centers, museums, historic preservation development pol icy and corporate visitor centers. Mr. Moriarity has over thirty years experience in downtown and commercial district revitalization, and as a Vice President in the Washington DC office, he directs ERA's retail practice area. He has completed projects in 42 states and fifteen countries from South and Central America, to Europe --ancrAsia~- -His-pubticsectordients-haveinduded-cities-and -states, -Btlsiness-lmprovement-9istfic-ts (BID's), regional transportation authorities (more than 40 projects for the Port Authority of New York &: New Jersey), urban counties and public university systems. Private sector clients have included: Hines, Goldman Sachs, Urban Properties Group, General Motors, Morgan Stanley, Samsung Corporation, Princeton University, Newland Communities and the Banco Hipotecario de Uruguay. He has managed and directed studies for: redevelopment of the World Trade Center in New York City (1993 and 2002-2006); a new land-use policy for the City of Miami; planning and privatization of the Pittsburgh International Airport concessions program; corporate visitor centers for Ben &: Jerry's Ice Cream; Miller Brewing Company; Beringer Wineries and the Coca Cola Company; transit station development planning for the Miami Intermodal Center and Austin's Capital Metro; and the Florida East Coast Railroad Corridor. He also managed redevelopment of all concessions at the Atlanta Hartsfield-Jackson International Airport prior to the 1996 Olympics. Since 2003, he has been involved in planning a number of New Urbanist development projects in Florida, California, Texas and Panama, and has advised leading urban design firms in the field on development programming, retail and mixed-use economics. Mr. Moriarity also developed the methodology for a city-wide retail strategy for the District of Columbia, initially incorporating twenty neighborhood and regional-destination commercial districts. Mr. Moriarity holds two degrees in Architecture from the University of Texas at Austin. He was a founder of the Main Street Program and was downtown manager in one of the original three demonstration communities, as well as of the National Trust's Main Street Center. In 2005, he received an Honor Award from the National Trust for Historic Preservation. He is a frequent speaker on downtown development, historic preservation, specialized retail projects and transportation-related development issues, and has been a guest lecturer at numerous universities including Johns Hopkins, the University of Maryland, New York University and others. His professional affiliations include: the International Downtown Association, the National Restaurant Association, the International Council of Shopping Centers, the National Trust for Historic Preservation, and the Congress for the New Urbanism. He is a Board member and past chairman of Preservation Action and the Historic Preservation Education Foundation. Mr. Moriarity was also a member and Vice-Chairman of the Arlington County, Virginia Historic Affairs and Landmark Review Board. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 14 ERA I downtown "",_,,,,'A"""~'''~~'' k lwor,s Michelle Bowen, Associate Ms. Bowen joined ERA in May of 2005. She received her undergraduate degree from Vanderbilt University (cum Laude) in Community Development and Social Policy. Ms. Bowen's experiences and work represent a balance of retail revitalization, urban design, historic preservation, and economic analysis. As part of the ERA's Downtown Works special practice group, Ms. Bowen concentrates on the creation of tenanting strategies and merchandise mix plans and implementation programs. Projects include: Retail Analvses and Merchandtsina Stratesdes for Downtown Commerdal Districts ._ -Merchandfsinl-Mix'Plans-&-lmptementation~trategies---"ownshipoH.ower-Merioni-PA~-Ms;' ,. Bowen created Merchandise Mix Plans that identified key retail recruitment targets and developed Implementation Programs to achieve merchandising goals for each of four separate commercial districts. Ms. Bowen conducted demographic research, interviewed stakeholders, researched existing policies, and assessed storefronts in the four commercial districts. Ms. Bowen assisted in training a Retail Coordinator to recruit appropriate retail, and advised the design and content of recruitment/marketing materials. . Congress Avenue Merchandising Mix Plan 8: Retail Recruitment Strategy - Austin, TX: Ms. Bowen outlined a Merchandise Mix Plan and Recruitment Strategy based on demographic and psychographic information, retail demand, the existing retail mix, and the physical characteristics of buildings and uses along Congress Avenue. Ms. Bowen performed a Qualitative Assessment of storefronts, evaluated the surrounding retail environment, aided in the selection and training of a Recruiter. . 6th Street Urban Entertainment and Retail Strategy - Austin, Texas: Ms. Bowen participated in a complex strategy to salvage and strengthen identity and culture of Austin's live music entertainment district. This included a comprehensive assessment of existing conditions, Merchandise Mix Plan, and multi-faceted Implementation Program. . Bryn Mawr Master Plan - Bryn Mawr, PA: As part of a master plan, Ms. Bowen conducted a retail demand analysis and market overview. . Downtown Market Analysis - Nampa, ID: Ms. Bowen quantified potential retail demand based on residential growth and existing sales leakage out of downtown into surrounding retail centers. Prior to ERA, Ms. Bowen worked with the Raleigh Urban Design Center (city planning department) and the Nashville Civic Design Center in efforts to revitalize their downtown districts. At the Raleigh Urban Design, Ms. Bowen implemented parts of the City Council's downtown revitalization plan, specifically urban design improvements, economic development initiatives, and regulatory reform strategies. At the Nashville Civic Design Center Ms. Bowen assisted in the development of the "Plan of Nashville," a community-based vision, derived after 18-months of community outreach, to guide growth, development, and planning efforts in Nashville's metropolitan region. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 1 5 E R A downtown works David C. Madej. Analyst Mr. Madej joined the Washington, D.C. office of Economics Research Associates as an Analyst in June 2007. He specializes in the use of geographic information systems (GIS) analysis and mapping on economic and real estate development projects. Since joining ERA, Mr. Madej has worked on a wide range projects at a variety of geographic levels, including: . A market analysis of residential, office, retail, and hotel demand for a mixed-use development in the San Antonio metropolitan area. Mr. Madej developed projections of demand based on demographic trends, population movements, and current and pipeline supply. Relocation of military personnel under Base Realignment and Closure was analyzed. _.._.--._---------~_._------- --- ------- -----------------. - ---~- ------- -- ~------ - - -- ------ . An analysis leading to the expansion of the Georgetown Business Improvement District in Washington, D.C. Mr. Madej mapped properties in the proposed district and determined the amount of potential tax revenue generated. . A study of retail opportunities in the Washington, D.C. metropolitan area and twenty neighborhood submarkets in support of a comprehensive retail strategy. Mr. Madej performed a GIS analysis of submarket trade areas to determine sections of overlap and highlight critical submarkets. . An analysis of a proposed Tax Increment Financing (TIF) District in Pittsburgh, Pennsylvania which is intended to support a transit-oriented development project. Mr. Madej determined the potential tax base for the site and prepared a series of maps depicting nearby parcels of land. . An assessment of the use of commercial revenue streams by non-profit and public groups to determine the suitability of proposed activities at a Pennsylvania historic site. Mr. Madej analyzed guidelines for the use of supporting activities and researched commercial activities undertaken at comparable sites. . An analysis of opportunities for residential, mixed-use, and master planned development in the Washington, D.C. metropolitan area. Mr. Madej mapped and analyzed demographic characteristics of residents of five counties to determine areas with potential for future development. Mr. Madej graduated magna cum laude from the University of Maryland, College Park in May 2007 with a Bachelor of Arts degree in Economics and a Bachelor of Science degree in Geography. He also earned a citation in Geographic Information Systems. Mr. Madej joined ERA as an intern in September 2006 while completing his undergraduate studies. As an intern, Mr. Madej provided assistance with GIS mapping, demographic data collection, and site comparisons. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 1 6 E R A downtown works Michael Mahn. Analyst Michael Mahn's professional interests focus on Downtown revitalization and urban real estate and the economic feasibility of city development plans. He joined Economics Research Associates in September 2007, after receiving his Bachelor of Science Degree in Business Administration. Since joining ERA, Mr. Mahn has begun work on an urban revitalization project in downtown Columbia, South Carolina as well as a development plan on the Rockville Pike Corridor in Rockville Pike, Maryland. Mr. Mahn's previous experience includes a university consulting project focusing on industry, ma,.ket,-and.intemalanalysis-Of -the-tailoring .industry .ofColumbia, .South Ca[Qlina.. Leading.a cross-functional business team, Mr. Mahn created a proposal for a new strategic business plan for his client based on the industry and internal analysis. His experience includes: N;ck's TaHor;ng Co . Conducted a comprehensive industry analysis, competitor analysis, and internal analysis and identified key strategic issues and recommendations. . Identified a differentiation strategy approach and produced a full marketing plan including all advertising and solicitation materials, a redesigned logo to increase brand awareness, and co- marketing tactics to increase the percent of design accounts. . Benchmarked against competitors' practices and detected accounting and financial inefficiencies; devised program to increase number of customer referrals generated for design side of tailoring business. Mr. Mahn has also previously researched the economic effects of the growth of the Mexican Immigrant population on the state of South Carolina. He researched and analyzed empirical data related to the size of the Mexican immigrant population, their purchasing power, education level, wages and the costs of this population influx. He forecasted the short-term and long-term effects of this population growth through cost-benefit analysis and economic modeling and he determined an appropriate recommendation for policy makers to reduce costs and ensure a sustainable competitive advantage for South Carolina. Mr. Mahn received a Bachelor of Science Degree in Business Administration with a major in Economics from the Darla Moore School of Business at the University of South Carolina. During his senior year he was inducted into the International Honor Society for Economics based on his performance in both his economics courses as well as his overall university studies. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 1 7 E R A downtown !works ! 1 Ongoing ContractS/Projects Minneapolis, MN Downtown Retail Strategy: Demand Analysis, Merchandise Mix Plan and Implementation Program Project End: March 2008 ERA DowntoWn Works was retained by the Minneapolis Downtown Council. ill January 2007 to develop a holistic and comprehensive approach to retail in downtown Minneapolis. ERA determined two retail focus areas with the greatest potential for retail success. ERA developed two unique and differentiated Merchandise Mix Plans. One retail area, Hennepin Avenue, is defined with urban entertainment and cultural attractions from art galleries to live theaters. It is poised to be the cultural spine of Minneapolis, but at present, this potential is not yet achieved. The other, Nicollet Mall, is the retail corridor for the Central Business District. Unlike many downtown areas, Nicollet Mall has a mixture of national chains and independent retailers. The challenge on Nicollet is retaining and growing retail that fits the Merchandise Mix Plan. Memphis, TN Downtown Merchandise Mix Plan and Implementation Guidance Project End: Apri/2008 ERA Downtown works was retained by The Center City Commission in Memphis in October of 2007 to create a Merchandise Mix Plan for downtown and provide training to the Commission's Retail Recruiter. Currently, ERA is finalizing the Merchandise Mix Plan and will commence training sessions with a newly hired Retail Recruiter. San Diego, CA C-Street: Retail Potential Project End: April 2008 ERA was retained by the San Diego Centre City Development Corporation to research demographic and market conditions and projections. ERA Downtown Works was specifically charged with evaluating retail potential for the major transit corridor in the larger context of downtown. Downtown Works conducted a thorough site visit assessment and prepared a detailed memo highlighting the challenges, necessary improvements and retail potential, including specific types of retailers and locations. Nashville, TN Downtown Retail Strategy: Merchandise Mix Plan and Implementation Program Project End: June 2008 ERA's Downtown Works special practice group was retained by the Nashville Downtown Partnership in July of 2007 to create a Retail Strategy for the downtown area. The Retail Strategy includes the Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 18 ERA downtown -",",~, vvorks development of a Merchandise Mix Plan. which is based on market research, for retail focus areas as well as a comprehensive Implementation Program. The scope included phasing and retail recommendation for three sub-districts within downtown. ERA I OW is mid-way through the year long project, recently finalizing the Merchandise Mix Plan and Implementation Program objectives. Over the next six months, ERA I OW staff will commence retail recruitment and other Implementation tasks with the Nashville Downtown Partnership. Columbia, SC Retail.DemandAnalyses.MerChandi$e Mix~lan.and IlTlplementatic:m Program Project End: August 2008 ERA was retained by Columbia's Center City Partnership organization in fall of 2007 to conduct retail demand analyses for six different retail clusters, all having a wide range of characteristics. ERA is conducting four retail demand analyses for commercial corridors with high traffic volume and low residential density. ERA will make recommendations for short-term and long-term retail opportunities. ERA is also assessing retail demand and potential for a student-driven retail cluster near the University of South Carolina. ERA is making recommendations on how to broaden the customer base. For the Downtown Core. ERA is both conducting a retail demand analysis and developing a Retail Strategy. The Strategy will define a market appropriate Merchandise Mix Plan and commence and Retail Recruitment Program. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 1 9 E R A do\vntown works References: Current Clients Matt Kennell City Center Partnership President and CEO 1201 Main Street. Suite 150 Columbia. SC 29201 Matt@citvcentercolumbia.sc S03.t33.0620 Sam Grabarski President and CEO Minneapolis Downtown Council 81 South 9th Street, Suite 260 Minneapolis, MN 55402 samq@downtownminneaoolis.com 612.338.3807 Tom Turner President and CEO Nashville Downtown Partnership 150 4th Avenue North, Suite G-150 Nashville, TN 37219 tturner@nashvilledowntown.com 615.743.3090 Economics Research Associates Retail Recruitment and Marketing Services Page 20 Project No. 49487 i E ~,,~~~...~..~~.,_yv. kntown I \vor s i I Relevant Experience (reference list follows) The following case studies summarize a range of Downtown Works projects over several years. Downtown revitalization is often a slow and gradual process that requires constant nurturing and maintenance. Each of the cities described is in a different phase of its retail revitalization process. Philadelphia, Pennsylvania Projects' ranged from six months to one and a half years. Originally based in Philadelphia, Downtown Works active involvement, retail recruitment, and hands-on consulting had a definitive impact on downtown Philadelphia and its retail revival over the past decade. Downtown Works' consulted to clients in both the public and private sector, from the Center City District, a business improvement district, to individual property owners. During consultation with the Center City District, Downtown Works was commissioned to provide a comprehensive retail analysis for an important two-block area on Chestnut Street and adjacent to the city's Avenue of the Arts. Working closely with property owners and Center City District staff, Downtown Works provided recommendations on the quality and mix of retail and the overall physical appearance of the buildings and storefronts. Downtown Works created a merchandising and preliminary retail-marketing plan that gave the District a core plan for improvement and implementation. Downtown Works continued to consult for the Center City District and coordinated the retail leasing for these critical blocks. Downtown Works also successfully leased Liberty Place Mall for its opening on Chestnut Street. In the late 1980's, Chestnut Street property owners were having trouble securing rents between $20 and $25 per square foot; now they are renting space upwards of $60 per square foot. Rent increases as sales per square foot increases; higher sales and rents are an indication of a thriving active retail district. Downtown Works was also an integral part of the retail turn-around on Walnut Street, which is parallel to Chestnut Street. Over the years, successful retail has expanded east of the prime intersection (Walnut & 18th Street). Since the 1980's, retail rents on Walnut Street have increased from $18 - $34 per square foot to approximately $95 per square foot. Downtown Works successfully leased the former Nan Duskin Building on Walnut Street, as well as other. After a series of projects, all geared towards retail renewal in downtown Philadelphia, Downtown Works became committed to the concept that a concerted effort to assemble the right merchandising mix is the key, but not sole, component for retail revitalization. Despite the challenges of working with multiple properties owners, collaboration amongst them is critical and achievable. Most recently, West Elm, Anthropologie, lara, and Sephora all signed leases in downtown Philadelphia. Downtown Works is dedicated to selling the vision of the Retail Strategy and Merchandising Plan to property and business owners; their buy-in is crucial. In addition, the brokerage community must commit to bring quality retail prospects to landlords. Through hard work, determination, and creative strategies, Downtown Works sawall of these elements come together in Center City Philadelphia. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 21 E R A downtown works St. Louis, Missouri - 2002 One year contract Downtown Works consulted to the St. Louis Downtown Partnership in 2002 to create and implement a Retail Merchandising Plan and Leasing Strategy. Once a thriving center of commerce, trade, and industry, St. Louis' downtown suffered from high vacancies, a small (though growing) residential population, and a severe lack of retail and recreational amenities. The project area was large and Downtown Works recommended concentrating revitalization efforts in order to achieve a critical mass of activity. Downtown Works prioritized three "Zones of Opportunity" based on a logical and ideal timeline for revitalization efforts to begin: short-term, mid-term, long-term. Downtown Works not only addressed the current retail mix and high vacancy rate (50%), but also evaluated the physical conditions of existing buildings, major impediments to downtown development, and urban design and streetscape factors. The client hired a Retail Coordinator, which Downtown Works trained and continues to advise. Since Downtown Works' involvement in downtown St. Louis, which includes the training of a Retail Recruiter, numerous vacancies have been filled and sales per square foot are at an all time high. Between 2003 and the end of 2004, eight new restaurants and ten new retailers opened. Since the beginning of 2005 and through the end of 2006,30 new retailers and 13 new restaurants opened. By fall of 2007, 90 new stores and restaurants had opened. Spaces that were originally renting for $10- 12 per square foot are now beginning between $20-22 per square foot. Public and private partnership projects are beginning to take root in the mid-term and long term nodes, as well as additional service uses and restaurants. Estimated sales per square foot for retail range from $100 to $400; restaurants' sales are between $350 and $400 per square foot. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 22 E R A downtown works Haddonfield, New Jersey - 2003 One year contract The downtown of Haddonfield, New Jersey, a borough of 11,500 people, is urban and walkable, with beautiful colonial-style buildings and 200 shops and restaurants. Despite its longstanding reputation as a destination for high-end retail, the merchandising mix in Haddonfield declined. Haddonfield's situation was similar to that of many towns and was due to competition from malls ands~~,as weHasa-vewing reliaAEe-oo theautomOOi\e-aAG-a- failure to keep-the- tenant mix fresh and exciting. Downtown Works identified Haddonfield's core retail problems and developed a Retail Merchandising Mix Plan for the downtown area, which identified appropriate retail categories for the downtown and ensured a stable and successful commercial district. To implement the Plan, Downtown Works trained a Retail Coordinator who deals with existing and prospective retailers, and serves as a liaison between the Borough, landlords, prospective retailers, and existing retailers. Downtown Works continues to work with the Retail Coordinator on an as-needed consultant basis. Since Downtown Works intervention three years ago, rental rates in Haddonfield have risen from $17-19 per square foot to $24-26 per square foot. Moreover, the new stores represent a range of local, regional, and national retailers. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 23 E R A downtown works Township of Lower Merion, Pennsylvania - 2003 Six month to one year contract over two years ERA Downtown Works was retained by the Township of Lower Merion to conduct a year long Retail Strategy and Implementation Program for Ardmore, one of the original larger commercial districts in the Township. Following, work in Ardmore, Downtown Works was retained to conduct similar strategies for other parts of the Township, Bryn Mawr, Merion-Cynwyd, and Bryn Mawr. ~---- ----Ardmore -- ---- ------ -------~-----~--- ------- -- -~~----~---- -- ----- -------- ------- - ----~----------- ---~------ ----~ ERA's Downtown Works practice group was retained in February 2005 to develop retail recruitment and retention plans and also a strategy for implementation for the downtown core area. The goals of the project were to: · Create a Merchandising Mix Plan for downtown Ardmore that identifies which categories should and should not be expanded. · Recommend a strategy for implementing the Merchandising Mix Plan by recruiting new retailers, retaining existing retailers, and coordinating with landlords. · Identify existing impediments to achieving a successful retail corridor and suggest modifications to promote revitalization. · Hire and train a Downtown Retail Coordinator to proactively recruit retailers to Ardmore that adhere to the Merchandising Mix Plan ERA then advised the Township on how expand their Retail Strategy and recruitment resources to other commercial district. Bryn Mawr ERA Downtown Works was retained by Sasaki (prime consultant to the Township of Lower Merion) to develop a Merchandise Mix Plan as part of a larger master plan. Bryn Mawr is a town of 4,000 residents located along the densely populated Main Line of Pennsylvania, the areas first suburbs. It is a suburban downtown with a broad spectrum of retail, ranging from a hip and trendy clothing boutique, to a small violin repair shop. While there are a handful of stores that were re doing well in Bryn Mawr, the majority of the stores were not. Downtown Bryn Mawr experienced steady decline in the quality of retail in the area, which can be attributed to competition from other area shopping districts, failure to keep the tenant mix current, lack of building maintenance, and also a national disinterest in downtown retail during the 1980's and 90's. Based upon careful inspection and assessment, Downtown Works developed a Merchandise Mix Plan strategy to address the current issues in Bryn Mawr. Downtown Works also worked with and trained the Township's retail recruiter. In addition, ERA conducted economic demand analyses for various land uses (retail, residential, and office) to inform the Sasaki master plan. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 24 ERA downtown works Merion-Cynwyd ERA Downtown Works was retained by The Township of Lower Merion in March of 2006 to create a Merchandise Mix Plan for Merion Cynwyd. The town is a gateway to the historic Main Line of Philadelphia. While historically a center of retail activity, recent competition from other area shopping centers and a weak merchandising mix has contributed to a downturn in the area's retail. Downtown Works has identified the core issues in downtown, and developed a Merchandising Mix Plan, which outlines appropriate retail categories for the street, as well as how to create a srrongerKletntty-ana--pres-enc~-tn-theMain-lme-QreCl~-oowntown-WorksmadeTecommendations-to- help resolve some of the problems with the existing retail structures, such as fa4;:ade improvement programs and storefront and signage guidelines. The creation of more character in the overly- homogenized signage and facades will benefit the retail. Downtown Works worked with the Township to strategize the best way to commence implementation and begin retail recruitment. Bala Cynwyd Bala Cynwyd is a small town along the Main Line of Philadelphia. While part of a dense suburban area, Bala Avenue, the commercial main street is suffering. Bala Avenue is two long blocks of small retail services and shops, and an old movie theatre. Both the building stock and the merchandising mix on the street are in decline. Most of the businesses along the street were not retail uses, but rather services. Downtown Works identified the core issues with the current mix, and developed a Merchandising Mix Plan that is tailored to the primary and secondary trade areas and differentiated from nearby commercial districts. Downtown Works also recommend measures to help resolve some of the problems with existing retail structures. Downtown Works outlined appropriate retail categories for the street, as well as methods to create a stronger identity and presence in the Main Line area. Economics Research AssociateseRetail Recruitment and Marketing Services Project No. 49487 Page 25 E R A downtown ; works I Austin, Texas - 2005 - 2007 Congress Avenue: Six month contract Downtown Works was hired by the Downtown Austin Alliance (DAA), with cUy funds, to develop a Retail Strategy, which included a Merchandising Mix Plan, Recruitment Plan, and Implementation Strategy for Congress Avenue. Congress Avenue is the traditional "Main Street" in downtown Austin that leads to the State Capitol. It is also the original commercial and ceremonial corridor for both ~hecityanctstate;- Over-theyears,--retaituses-indowntown Austin moved away and offices became a dominant commercial use. Now, however, there is a revived interest in downtown retail with new residential and public improvement projects underway. Downtown Works completed a Retail Strategy in 2005 to bring retail back to Congress Avenue. Using various research methods, ERA I Downtown Works projected the retail demand for downtown. Downtown Works also researched lifestyle and spending patterns of potential customers and interviewed stakeholders. Next, Downtown Works formulated both a Merchandising Mix Plan that describes retail categories that will best cater to potential customers in the market and a Recruitment Plan that outlines how to attain those desired uses. Additionally, Downtown Works commenced the Implementation by identifying and training a Retail Recruiter and prospecting retailers. It typically takes several years to see significant results from a Retail Strategy. During the two years of the program, Austin's Retail Recruiter called upon 600 retailers, with guidance and oversight from Downtown Works. Of those retailers, 125 are "qualified", indicating that they meet the ideal retail categories and standards outlined in the Merchandising Mix Plan. Of the 125 "qualified" leads, 20 are active prospects for downtown Austin. Since the Plan was created, five new retailers have opened. Currently, downtown landlords are in negotiation with four new retailers, of which two are nationals_ These numbers are successful results for the two years of Implementation. Downtown Works believes in and is committed to this interactive and hands-on approach for retail revitalization in downtown. 6th Street: Six month contract Upon completion of a Retail Strategy for Congress Avenue, Downtown Works was hired again by the DAA to evaluate 6th Street, the City's entertainment district. Downtown Works created a Merchandise Mix Plan and Recruitment and Retention Strategy. Downtown Works provided the DAA with strategies to ensure that 6th Street maintains its identity and live-music culture, but also improves the quality of uses. This is a delicate and challenging transition that will require a complex approach and careful consideration of existing and .potential businesses and property owners. Recently, an independent and artistic movie theater relocated to 6th Street; it serves as an excellent anchor and balances the night-life entertainment venues. The DAA retained ERA I DW with a monthly retainer fee to provide training sessions and continued guidance regarding leasing and negotiation. Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 26 ~..E R A downtown works References Previous Clients Kevin Farrell Senior Director Economic Housing & Development St. Louis Downtown Partnership 906 Olive Street, Suite 200 St. Louis, MO 63101-1425 kfarrelt@downtownstlotris-;offt 314.436.6500 ext 239 Molly Alexander Associate Director Downtown Austin Alliance 211 East 7th Street Suite 100-L Austin, TX 78701 mollv@downtownaustin.com 512.469.1766 Mayor Tish Colombi Haddonfield, New Jersey Haddonfield Borough Hall 242 Kings Highway East Haddonfield, NJ 08033 tcolombi@comcast.net 856.428.0348 Angela Murray Assistant Director Township of Lower Merion: Building and Planning Department 75 East Lancaster Avenue Ardmore, PA 19003-2376 amurrav@lowermerion.or!!. 610.645.6117 Economics Research Associates Retail Recruitment and Marketing Services Project No. 49487 Page 27 E R A downtown works Work Samples As a corporate policy, Economics Research Associates (ERA) does not furnish prior reports along with responses to Request for Proposals. Each ERA report is unique. We use very little "boilerplate" - information that is used over and over. While methods and types of analysis are standard, the way we use them changes based on the distinctive characteristics of each project. ~~~~f~ni~~~~_p~odll~t - the report,is the property of our client, and is distributed at their discretion only. you are -more than welcome to Teques-f repoitdocuments through our references; some post reports on their website. We will treat the report we hope to generate for you with the same discretion. We appreciate your understanding. Insurance If Economics Research Associates (ERA) is selected for the project, ERA will provide the City with a certificate or certificates of insurance showing the existence of the coverage required by the RFP. When specifically requested by the City in writing, ERA will provide the City with certified copies of all policies of insurance as requested by the RFP. 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(213) 6 9-0065 INSURERS AFFORDING COVERAGE NAIC# INSURED Economics Research Associates INSURER A: New Hampshire Insurance Company 23841 1301868 10990 Wilshire Blvd., Ste. 1500 INSURER B: Insurance Company of the Stale of P A 19429 Los Angeles CA 90024 INSURER C : INSURER D : I INSURER E : COVERAGES AECTEOl DE T~~t~~=Tf.'CATE OF INSURANCE DOES NOT c~~snTUTE A CO~~TCJE BETWEEN THE IS~'oI.~ THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. AGGREGATE LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR ADD'L POLICY EFFECTIVE POLICY EXPIRATION LTR INSRD TYPE OF INSURANCE POLICY NUMBER DATE (MM/DD/YY) DATE (MMIDDNY) LIMITS ... -, ~NERA( LiAsi(irr --- ._0- -- ..--.... - ........ ~... -.------ - --.- -------- ---- -- , -EAC'ftOC<:ORR'EIilCE---- "$- Xxxxxxx-- I-- OMMERCIAL GENERAL LIABILITY ~~~~~J9E~~~~;~nr.A\ $ xxxxxxx I-- CLAIMS MADE 0 OCCUR NOT APPLICABLE MED EXP (Anyone person) $ XXXXXXX PERSONAL & ADV INJURY $ XXXXXXX I-- GENERAL AGGREGATE $ XXXXXXX I-- n'L AGG~EnE LIMIT APPLIES PER: PRODUCTS - COMP/OP AGG $ XXXXXXX PRO- n, POLICY JECT LOC ~TOMOBILE LIABILITY COMBINED SINGLE LIMIT $ XXXXXXX (Ea accident) - ANY AUTO - ALL OWNED AUTOS BODILY INJURY $ XXXXXXX SCHEDULED AUTOS NOT APPLICABLE (Per person) - - HIRED AUTOS BODlL Y INJURY $ XXXXXXX (Per occident) - NON-OWNED AUTOS I-- PROPERTY DAMAGE $ XXXXXXX (Per occident) RRAGE LIABILITY AUTO ONLY - EA ACCIDENT $ XXXXXXX NOT APPLICABLE EA ACC $ XXXXXXX ANY AUTO OTHER THAN AUTO ONLY: AGG $ XXXXXXX OESSJUMBRELLA LIABILITY EACH OCCURRENCE $ XXXXXXX OCCUR D CLAIMS MAOE AGGREGATE $ XXXXXXX NOT APPLICABLE $ XXXXXXX R 0 UMBRELLA DEDUCTIBLE FORM $ XXXXXXX RETENTION $ $ XXXXXXX A WORKERS COMPENSATION AND WCI929178 (AOS) 4/1 /2008 4/1/2009 X/WCSTATU- I 10J.H- TORY LIMITS ER A EMPLOYERS' LIABILITY WCI929179 (CA) 4/1/2008 4/1 /2009 1,000,000 ANY PROPRIETORlPARTNERlEXECUTIVE E.l. EACH ACCIDENT $ A OFFICERlMEMBER EXCLUDED? WCI929181 (FL) 4/1/2008 4/1/2009 E.L. DISEASE - EA EMPLOYEE $ 1,000,000 A If yes, describe under No WCI929182 (OR) 4/1/2008 4/1/2009 1 000,000 SPECIAL PROVISIONS below E.l. DISEASE - POLICY LIMIT $ A OTHER WCI929184 re~ WA, WI,WV,WY 4/1/2008 4/1/2009 Statutory Limits - See Above A Worker's Compensation WCI929183 X 4/1 /2008 4/1/2009 B WCI929180 ) 4/1/2008 4/1/2009 DESCRIPTION OF OPERATIONSILOCATlONSlVEHICLESIEXCLUSIONS ADDED BY ENDORSEMENT/SPECIAL PROVISIONS Re: DC Proposal #49487 Clearwater Merchandise CERTIFICATE HOLDER CANCELLATION [M3679981 3600599 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION City of Clearwater DATE THEREOF, THE ISSUING INSURER WILL ENDEAVOR TO MAIL ..JQ... DAYS WRITTEN Alln: Project Manager NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE LEFT, BUT FAILURE TO DO SO SHALL P.O. Box 4748 IMPOSE NO OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER, ITS AGENTS OR Clearwater FL 33758-4748 REPRESENTATIVES. AUTHORIZED REPRE /! -.-#,f.. ~- I "",-,-;:./ . , /- .~ ACORD 25 (2001/08) For questions nlIgardlng this certificate, contact the number Hated In the "Produce,' section above. and arlclfy the cWVcocttlAECTE01', @ACORDCORPORATION 1988 .& Additional Named Insureds include: Economic Research Associates Development Services ERA, Inc. Animal/People Environments Economics Research Associates Cash & Deferred Profit Sharing Trust Plan Miscellaneous Attachment: M367998 Master ID: 1301868 ~~~lr~~1 '- PRODUCER Marsh Risk & Insurance Services CA License #0437153 777 South Figueroa Street Los Angeles, CA 90017 Attn: Lori Bryson (213)-346-5464 ~'~$Y>?tF'iP~ ~~t~WH~i~iHW;i'~+'- CERTIFICATE NUMBER lOS-000617358-01 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFEIlS NO RIGHTS UPON THE CERTIFICATE HOLDER OTHER THAN THOSE PROVIDED IN TilE POLICY. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERACiE AFFORDED BY THE POLICIES DESCRIBED HEREIN. COMPANIES AFFORDING COVERAGE 6510 -ERA R-CAS-08-Q9 ERA COMPANY A ZURICH AMERICAN INSURANCE COMPANY INSURED ECONOMICS RESEARCH ASSOCIATES 10990 WILSHIRE BLVD., STE. 1500 LOS ANGELES, CA 90024 COMPANY B COMPANY C Illinois Union Insurance Company COMPANY D N/A THIS IS TO CERTIFY THAT POLICIES OF INSURANCE DESCRIBED HEREIN HAVE BEEN ISSUED TO THE INSURED NAMED HEREIN FOR THE POLICY PERJOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THE CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, CONDITIONS AND EXCLUSIONS OF SUCH POLICIES. AGGREGATE - ----i.iMfFS-SH~€B7BY-Pf"frm;AtMS-.----.--- ---------- - ----------------------.- _ _________. .____ .__ n _.. __________._.______.___ __ n' _____u CO LTR A GENERAL LIABILITY TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE POLICY EXPIRATION DATE IIIM/DDIYY) DATE (IIM/DDIYY) LIMITS GLO 5965891 00 04/01/08 04101/09 A AUTOMOBILE LIABILITY X ANY AUTO ALL OWNED AUTOS SCHEDULED AUTOS HIRED AUTOS NON-QWNED AUTOS BAP 5965893 00 04/01/08 04/01/09 GENERAL AGGREGATE S 1,000,000 PRODUCTS - COMP/OP AGG S 1,000,000 PERSONAL & ADV INJURY S 1,000,000 EACH OCCURRENCE S 1,000,000 S 1,000,000 S 5,000 COMBINED SINGLE LIMIT S 1,000,000 BODILY INJURY $ (Per person) BODILY INJURY S (Per accident) PROPERTY DAMAGE S AUTO ONLY - EA ACCIDENT OTHER THAN AUTO ONLY: EACH ACCIDENT AGGREGATE EACH OCCURRENCE AGGREGATE X COMMERCIAL GENERAL LIABILITY CLAIMS MADE [E] OCCUR OWNER'S & CONTRACTOR'S PROT GARAGE LIABILITY C THE PROPRIETOR! PARTNERS/EXECUTIVE OFFICERS ARE: T INCL EXCL EON G21654693 002 ""CLAIMS MADE"" 04/01/08 04/01/09 EL DISEASE-POLICY LIMIT EL DISEASE-EACH EMPLOYEE $1,000,000 PER CLAIM/AGGREGATE DEFENSE INCLUDED ANY AUTO EXCESS LIABILITY PROFESSIONAL L1AB. DESCRIPTION Df OPERATIONS/LOCATIONSNEHICLES/SPECIAL ITEMS RE: DC Proposal #49487 Clearwater Merchandise CITY OF CLEARWATER ISNAMED AS ADDITIONAL INSURED FOR GL & AL COVERAGES, BUT ONLY AS RESPECTS WORK PERFORMED BY OR ON BEHALF OF THE NAMED INSURED. CITY OF GLEARWA TER ATTN: PROJECT MANAGER P.O. BOX 4748 CLEARWATER, FL 33758-4748 SHOULD ANY OF mE POLICIES DESCRIBED HEREIN BE CANCELLED BEFORE THE EXl'1RATION DATE THEREOF, THE INSURER AFFORDING COVERAGE WILL ENDEAVOR TO MAIL ---..3.lI DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED HEREIN. BUT FAILURE TO MAIL SUCH NOTICE SHALL 'IMPOSE NO 06L1GATlON OR LIABILITY OF ANY IGND UPON THE INSURER AFFORDING COVERAGE, ITS AGENTS OR REPRESENTATIVES, OR THE ISSUER OF THIS CERTIFICATE. AUTHORIZED REPRESENTATIVE Marsh Risk & Ins.ance Services BY: David Denihan #,,,,,,~~~.... VALID AS OF:03127/08 .. .~ "r PRODUCER Marsh Risk & Insurance Services CA license #0437153 777 South Figueroa Street Los Angeles, CA 90017 Attn: Lori Bryson (213)-346-5464 COMPANY E COMPANY F 06510 -ERA R-CAS-08-09 ERA INSURED ECONOMICS RESEARCH ASSOCIATES 10990 WILSHIRE BLVD., STE. 1500 LOS ANGELES, CA 90024 COMPANY G COMPANY H ADDITIONAL NAMED INSUREDS NAME (First Named & Other Named Insureds) Economic Research Associates Development Services Economics Research Associates Cash and Deferred ERA, Inc. Profit Sharing Trust Plan CITY OF CLEARWATER ATTN: PROJECT MANAGER P.O. BOX 4748 CLEARWATER, FL 33758-4748 lIarsh R'" Ilnswance Service. ~I~rr 1$- ~ J. " Ahk%Vi$~.n-:}';A'/.-;'-'~~ PRODUCER Marsh Risk & Insurance Services CA License #0437153 777 South Figueroa Street Los Angeles, CA 90017 Attn: Lori Bryson (213)-346-5464 CERTIFICATE r.lUMBER LOS-000617' 58-01 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CON FEllS NO RIGHTS UPON THE CERTIFICATE HOLDER OTHER THAN THOSE PROVIDED IN TilE POLICY. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES DESCRIBED HEREIN. COMPANIES AFFORDING COVERAGE 6510 -ERA R-CAS-08-09 ERA COMPANY A ZURICH AMERICAN INSURANCE COMPANY INSURED ECONOMICS RESEARCH ASSOCIATES 10990 WILSHIRE BLVD., STE. 1500 LOS ANGELES, CA 90024 COMPANY B COMPANY C Illinois Union Insurance Company COMPANY D N/A THIS IS TO CERTIFY THAT POLICIES OF INSURANCE DESCRIBED HEREIN HAVE BEEN ISSUED TO THE INSURED NAMED HEREIN FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THE CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, CONDITIONS AND EXCLUSIONS OF SUCH POLICIES. AGGREGATE -._.ltMff-S-5HElWN-MAv-HAVE-BEEN-REe\;lC-teav-f'AffH:-lAtMS~ CO LTR TYPE OF INSURANCE POLICY NUMBER POLICY EFFECTIVE POLICY EXPIRATION DATE (MMIDDIYYI DATE (MM/DDIYYI LIMITS A GENERAL LIABILITY GLO 5965891 00 X COMMERCIAL GENERAL LIABILITY CLAIMS MADE [K] OCCUR OWNER'S & CONTRACTOR'S PROT 04/01/08 04/01/09 A AUTOMOBILE LIABILITY BAP 5965893 00 X ANY AUTO ALL OWNED AUTOS SCHEDULED AUTOS HIRED AUTOS NON-oWNED AUTOS 04101/08 04/01/09 GENERAL AGGREGATE $ PRODUCTS-COMP~PAGG S PERSONAL & ADV INJURY $ EACH OCCURRENCE $ $ $ COMBINED SINGLE LIMIT $ 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 5,000 1,000,000 BODILY INJURY (Per person) $ BODILY INJURY (Per accident) $ PROPERTY DAMAGE $ GARAGE LIABILITY THE PROPRIETOR! PARTNERS/EXECUTIVE OFFICERS ARE: INCL EXCL EON G21654693 002 ""CLAIMS MADE"" AUTO ONLY - EA ACCIDENT $ OTHER THAN AUTO ONLY: EACH ACCIDENT AGGREGATE EACH OCCURRENCE AGGREGATE ANY AUTO EXCESS LIABILITY C 04/01/08 04/01/09 EL DISEASE-POLICY LIMIT EL DISEASE-EACH EMPLOYEE S $1,000,000 PER CLAIM/AGGREGATE DEFENSE INCLUDED PROFESSIONAL L1AB. DESCRIPTION OF OPERATIONSIlOCATIONSNEHICLES/SPECIAL ITEMS RE: DC Proposal #49487 Clearwater Merchandise CITY OF CLEARWATER ISNAMED AS ADDITIONAL INSURED FOR GL & AL COVERAGES, BUT ONLY AS RESPECTS WORK PERFORMED BY OR ON BEHALF OF THE NAMED INSURED. CITY OF CLEARWATER ATTN: PROJECT MANAGER P.O. BOX 4748 CLEARWATER, FL 33758-4748 SHOULD ANY OF THE POLICIES DESCRIBED HEREIN BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, THE INSURER AFFORDING COVERAGE WILL ENDEAVOR TO MAIL ---3Jl DAYS WRITTEN NonCE TO THE CERTIFICATE HOLDER NAMED HEREIN, BUT FAILURE TO MAIL SUCH NOTICE SHALL IMPOSE NO OBLIGATION OR LIABILITY OF ANY KlND UPON THE INSURER AFFORDING COVERAGE, ITS AGENTS OR REPRESENTATIVES, OR THE ISSUER OF THIS CERTIFICATE. AUTHORIZED REPRESENTATIVE Marsh Risk & Insurance Services BY: David Denlhan #'~"'-*'."... YALlD .~~.. qF:g3!?7108 .' . PRODUCER Marsh Risk & Insurance Services CA License #0437153 777 South Figueroa Street Los Angeles. CA 90017 AUn: Lori Bryson (213)-346-5464 DATE (MM/DDIYY) .03~~7/08 COMPANIES AFFORDING COVERAGE COMPANY E COMPANY F 06510 -ERA R-CAS-08-09 ERA INSURED ECONOMICS RESEARCH ASSOCIATES 10990 WILSHIRE BLVD., STE. 1500 LOS ANGELES, CA 90024 COMPANY G COMPANY H ADDITIONAL NAMED INSUREDS NAME (First Named & Other Named Insureds) Economic Research Associates Development Services Economics Research Associates Cash and Deferred ERA. Inc. Profit Sharing Trust Plan -"'~::5f;^ ;,,:-~-j<f:t!+1i . <i'!~~,:,~:;r}"';., ,.".,:" .'~' "?y":"<-' L>:;:~~!:~:;~rt::1*{': ,::,) ~ v ;~?f-, i?ft ~,';~~l/::- '..,< -/ -:~L-' ,- ~~;, " ,'".~ -i> ,~,:'..f'~" . - ", - . ." CITY OF CLEARWATER ATTN: PROJECT MANAGER P.O. BOX 4748 CLEARWATER. FL 33758-4748 Manll RIlIk & Insurance Services David Denlhan ;!;~0;;;: \.:,:\~tki<~: :-0'.--.';