MEETING MINUTES (7)
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MINUTES
COMMUNITY CONSENSUS STEERING COMMITTEE MEETING
FEBRUARY 3, 1994
The final meeting of the Community Consensus Steering Committee was held at 9:30 am on
February 3, 1994 in the Large Conference Room, City Manager's Office, City Hall.
PRESENT: Bill Schwob, Committee Chairperson
Naomi Williams
Commissioner Art Deegan
Janice Case
Bob Bickerstaffe
Elizabeth Mannion
Tony Salmon
Stephen Bils
ALSO PRESENT: Dr. Peter Graves
Ruth Ann Bramson
Kathy Rice, Deputy City Manager
Jeff Harper, Director of Administrative Services
Melissa Ellis
The meeting began with Ruth Ann Bramson asking the group for feedback on the overall project.
Tony Salmon emphasized the need for more initial planning time. Janice Case mentioned the
difficulties of working around the holidays. Tony Salmon also thought it would be a good
exercise if the Steering Committee could have gone through the brainstorming process as a group
before the public in-put meetings. The group discussed other time frames that possibly would
have been better. Bob Bickerstaffe thought that the quick time frame of the project helped make
the project successful, because people did not have too much time to analyze it. He believed
that a little more time, maybe about 30 days, would have been helpful. Tony Salmon mentioned
he was disappointed in the "Wordsmithing" process, because it was not properly planned or
executed. Naomi Williams said that in the Greenwood neighborhood more time for promotion
would have been better for her. Bob Bickerstaffe mentioned that it would have helped if the
major newspapers would have been more supportive. Jeff Harper stated that from the perspective
of the staff, the package they had to work with was not complete, and that the staff had to make
up the whole project as things progressed. He went on to say that for the future users of Dr.
Graves's consensus methods, more marketing procedure needs to be included in the package.
Dr. Graves joined the meeting at about 9:55 am. He distributed copies of the final results to
the group. He explained that this report was very similar to the preliminary report, but included
additional sub-groups analyses. He also brought one copy of the complete statistical report,
which included "Confidence Interval Reports" on each sub-group analysis. He cautioned the
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group not to make any major decisions based upon the neighborhood of Harbor Oaks/North and
South Ft. Harrison since the total respondents were only 26, especially in regard to the services
list.
The last two pages of the report shows the demographic breakdown for the representative
sample.
Tony Salmon stated that as difficult as the questionnaire was to complete, the results are self-
validating. He pointed out the example of the seasonal residents rating "opportunity to earn a
good living" at 25th vs the Total Consensus of the rating at 7th.
Dr. Graves projected several new transparencies showing the issues grouped according to ways
in which they seem to logically fall together by topics. For example under "Quality of Life"
issues the topics in ranking were: 1) Public Safety, 2) Caring for Body/Mind, 3) Leadership, 4)
Economic Vitality, 5) Special Programs for Special Groups, 6) A Home-Town Feeling, 7)
Environment for Living, 8) Activities, and 9) Community Character. Dr. Graves said that
within this format it is easier to draw the kinds of conclusions the press were looking for during
the presentation of the preliminary results.
Stephen Bils pointed out that one of the main criticisms he had heard was that the number one
issue under the services list, "drug-free community", was not even a service. He also questioned
if this skewed the results. Dr. Graves agreed this item was overly broad, and probably would
have been more appropriate listed under the quality of life issues. However, because of its close
scoring to the other issues that followed it in ranking, this proximity would not allow for a skew
in the results. Stephen Bils also questioned the budgetary conclusions the City Commissioners
might make from the "drug-free community" being the top priority. He stated that the
Commissioner could justify funding almost any program in support of achieving a "drug-free
community". Kathy Rice explained that the Commission is committed to a "results-oriented
budget". Dr. Graves went on to explain that none of the issues on the questionnaire were
technically budget items. He said that he was more comfortable with the categories of issues
being used as a guide for budgetary means, than addressing single issues.
Bill Schwob asked if the city will send the report to the school board? Kathy Rice responded that
they would receive a report. The miscellaneous educational issues on the questionnaire were
briefly discussed.
The category of 'tourism' fell at the bottom of the list in groupings of the issues under revenue.
Commissioner Deegan mentioned that after the preliminary results meetings with the public,
people might have left with the impression that the citizens are not interested in tourism, our
number one industry. He doesn't interpret the tourism placement indicating that the community
is not interested in tourism, because many people here make their living in the tourism industry,
and if the city doesn't promote it half the community could suffer. Tony Salmon reiterated his
conclusion that the community needs to understand the contribution of tourism to the city.
Commissioner Deegan commented on the difference between the scoring or ranking of the issues
vs the percentile. Dr. Graves elaborated on the statistical procedures and analyses of the report.
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Bill Schwob said that he liked the new set of transparency (groupings of the topics), and they
would be best for someone not wanting to look at numbers.
Commissioner Deegan asked about the recommendations of Dr. Graves and Ruth Ann to the
Commission. Kathy Rice said that she had heard the concern - "What is the Commission going
to do with the data?" and talked briefly about the follow- through strategic planning sessions to
be led by Ruth Ann Bramson on February 17 and 18. Ruth Ann talked about using the
consensus results as a tool to reconnect citizens on a neighborhood level or using the analytical
data as a starting point to tackle concrete neighborhood problems. Dr. Graves encouraged the
Steering Committee to use the report as a "working document" and not to rely on the elected
officials to be solely responsible for implementation by "putting the ball in their court". The
application of the results to be used during town meetings so there would be more two-way
conversation between officials and citizens was pointed out by Commissioner Deegan. Jeff
Harper added that he would like to see the excitement generated during the brainstorming
meetings to keep going.
The future involvement of the Steering Committee in the project was discussed. Ruth Ann
Bramson said she would like to leave an option to call the group back together sometime in the
future. Kathy Rice thanked the Steering Committee and the staff for their efforts.
The meeting concluded at approximately 12: 15.